Canada is number one?
By the jesus it doesn't happen often but apparently Canada is number one in something-- in this case branding.
Canada rates high in areas like political freedom (4); tolerance (5); stable legal environment (4); freedom of speech (3); environmental friendliness (7). Overall, its quality of life was ranked at 6, although that was down one notch from last year.
In its report, FutureBrand says Canada “continues to be the strongest country brand despite its lack of leading rankings in any one dimension — proving that consistency is more important than specialty focus.’’
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Canada’s No. 1 brand country rating is also a source of pride considering that many iconic country brands are falling, mirroring socio-political and economic fortunes, like the United Kingdom which ranks 13 (down 4), and the United States comes in at 6, having slipped two spots from last year.
