"Canada's New Government"

I recently read an article in Harper's Magazine, titled Our Home and Native Brand. It makes public

... a September email exchange between representatives of Natural Resources Canada and Andrew Okulitch, a scientist working at the Geological Survey of Canada in an emeritus capacity. Irwin Itzkovitch is an assistant deputy minister under Minister of Natural Resources Gary Lunn. Vanessa Nelson is an executive adviser. Okulitch was fired but reappointed two weeks later.

It was very interesting, in that I hadn't realized that Canada had been rebranded.

The jist of it: apparently, early last fall the Harper government mandated that in all government press releases, etc. the term "Canada's New Government" would be used instead of "the Government of Canada".

Of course, the top hit for "Canada's New Government" in google is Steven Harper's homepage (mercifully it wasn't a 'sponsored' link), the Government of Canada. The banner graphic proclaims "Canada's New Government", with a subtitle of (in caps, I am not making this up "GETTING THINGS DONE--FOR ALL OF US")

Currently,the homepage shows a beer-bellied Harper pretending to pay attention as some hired stooge points to a tree or something. Perhaps the next place for some timber extraction?

The message is supposed to be that "Spock" cares about the environment, just like the rest of us.

At least until he wins a majority.

Then, I suspect, we will all be well and truly in trouble.

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